Developing trust with your customer and knowing they are enjoying their experience is key, whether you founded your organization on purpose or you’re just now integrating your purpose. Make sure you’ve got these three concepts covered and improve customer loyalty.Read More
Nike’s 30th anniversary media campaign is all the rage right now. But what about Nike’s history? Or is Nike an example of transformation?Read More
Being a purpose-led or sustainable business requires reporting on metrics. With Nestle buying B-Corps and connecting the company with improved corporate social responsibility, I’d been curious to learn if this was transforming their company. I looked and discovered reports. Lots of reports. I recently took time to review them. Read on to see what lessons I discovered through evaluating Nestle’s assurance reports.Read More
Becoming an authentic, purpose-led business results in increased investment, loyalty by both employees and clients, reduced costs, and improved innovation.
But in this LinkedIn article, I take a look at one specific aspect of purpose-led businesses and three reasons it’s smart for business.
Explore in more detail how getting clear on your business’s why is smart for marketing, it’s smart for your employees, and it’s smart for you. Your business might succeed just fine without a purpose. But it will always be stronger with a well-defined why.
Read the article here.
Prompted by a fellow-copywriter, I look at the insurance industry to see if they have an interest in corporate social responsibility. Do insurance companies want to be responsible environmentally, socially, and in their corporate governance? And can this help the smaller agents?Read More
Sustainable printing meant using recycled paper and soy-based inks, twenty-plus years ago. But sustainable printing means much more now. For those of us who love printing, we’ve been glad to see more efficient tech, fewer chemicals, and increased awareness in our industry.
But for everyone else, we understand you just want your job printed. Capitalize on the benefits of printed communication while still focusing on sustainability.Read More
Did you notice that list of richest people are changing? It used to be pretty repetitive. But several years ago, Bill Gates and Warren Buffett decided to change the way they managed their money, along with over 180 other people. This 4-minute read shares a few ways this group is changing and how this may matter to you.Read More
Discover the difference between benefit corporations and B-Corps, and how they are connected to purpose-led businesses and sustainable brands. Get a sense of when it makes sense to make the serious step to become a B-Corp.Read More
People and corporations can get stuck in a rut. These aren’t always bad habits - sometimes they are good and done with important goals in mind.
But sometimes things need to change. Whether it’s my own decisions or the decisions of a large corporation, information about the topic should be evaluated. Even if it’s changing a well-ingrained practice. Perhaps a new perspective will come out of the questions. Perhaps not, but now it’s not just a habit that may have been based on old info.
It’s a decision.Read More